Business

burberry shenzhen scaled
Photo: wwd.com

Burberry in the fight against the British government

Luxury brands, despite their huge annual revenues, do not have it easy when it comes to tax regulations. This is a complex process that depends on many factors, such as the type of business, country of origin, place of sale, and the type of products themselves. Sometimes, state law works to the disadvantage of exclusive companies, which pay taxes proportionally higher than others run on a smaller scale.

ceeaaaee
Photo: chinadaily.com

Adidas with a new strategy for the Chinese market

Adidas is undoubtedly one of the largest sportswear manufacturers today. Its total revenue in 2022 amounted to USD 23.8 billion. The brand appeared in China in the 90s, and established its first headquarters in Shanghai in 1997. As one of the largest sales markets, China has long played a key role in the production line…

cypto nike
Source: data2.nssmag.com

Nike – another brand joins the NFT world

Nike is the latest brand to join the world of cryptocurrencies and NFTs! The company has announced the launch of its first NFT collection, which is called „CryptoKicks”. This collection aims to present Nike shoes in a modern and innovative way, which at the same time allows fans of the brand to own a beautiful digital souvenir. Each NFT from the CryptoKicks collection is a unique graphic and…