Balmain “steals hearts” fashion world with its new show, over which dark clouds hung for a moment. The brand has been building its position in world fashion for years, and Paris Fashion Week is always a special moment for it. This time, however, the circumstances of the latest collection and the show itself were exceptionally unusual.
The show took place just days after clothes from the latest collection were stolen from a truck loaded at Charles de Gaulle Airport. The designer Olivier Rousteing So he decided to pour his misfortunes into clothes and created an extraordinary spectacle that exuded splendor and unique sophistication.
The unique spirit of the brand
It was on September 17 that Olivier Rousteing shared this shocking information with the audience. It turned out that just a few days before this exceptional presentation, as many as fifty designs intended for the show had been stolen. In addition, the van transporting these precious creations, on its way from the airport in Paris to the Balmain studio, fell victim to a group of dishonest individuals. The designer and main creator of the collection stated in an emotional post: ” So many people put in tremendous effort to bring this collection to light. We’ve been through a lot, but this lack of respect won’t break us. We won’t give up.”
source: www.envimedia.co
And that’s exactly how Olivier Rousteing and the Balmain team decided to turn this unfortunate situation into an inspiration. The show that followed the theft was a kind of manifesto of the designer’s determination. What happened at Charles de Gaulle Airport was just the beginning of the story. Balmain’s suppliers were able to rework 70% of the stolen pieces on time. In doing so, they created something that seems to be not just a collection of clothes, but also a story about the power of creativity and passion.
Revenge in style – Balmain “steals” the hearts of the fashion world
The main element of the collection were roses.. We could see them in elegant pairs of cycling shorts, as well as corsets decorated with thorny branches that wrapped around the models’ torsos. Olivier Rousteing used this metaphor perfectly. “Although we notice these subtle thorns, our attention is focused on the roses, which symbolize the celebration of love, joy and beauty.
The catwalk was ablaze with shiny coats, appliqués and pink boleros. The rose itself, in its myriad variations, was made from materials as eclectic as latex, porcelain or recycled plastic. Olivier Rousteing, known for boldly combining traditional fashion elements with modern style, this time opted for something even more spectacular. It is not the first time that Balmain has “stolen” the hearts of the fashion world. And yet the new collection is also a tribute to fashion icons, while opening doors to new, unexplored areas of the future.
source: fashionista.com