Recently, the press has become loud about the brand thanks to clients demanding access to the luxurious “Barkin” handbag. The March show of the collection in the stream of rain caused admiration for projects. The models exude a simple luxury at the highest level. Although less recognizable than Prada, Hermes on many levels is synonymous with luxury. Few people know, however, that in the bud it was a company with equestrian accessories. What they looked like Birth of the Hermes brand? How long does this brand set trends at the highest level of luxury?
Birth of the Hermes brand
Thierry Hermès, the founder of the Hermès brand, was an extraordinary man. He was born in 1801 in Krefeld, Germany. He belonged to the French Protestant family. His ancestors took refuge in Germany from religious persecution, which influenced Thierry’s spiritual heritage.
In 1837, at the age of 30, he decided to move to Paris. The history of the Hermes brand has its geographical roots in France. In the spirit of Calvinism, Thierry Hermès believed in diligence and reliability as a path to success. In Paris, he founded a store specializing in the production and sale of saddle, harness and other equestrian accessories. Soon his products gained recognition from customers, and Hermès became synonymous with craft perfection. The birth of the Hermes brand, a road from a harness store to a synonym of fashion luxury is an extraordinary story.
Successes and prestige: Medal of the World Exhibition
In 1867 the company Hermès She won the first class medal at the World Exhibition, which brought her immense popularity and recognition. The success in the field of producing equestrian accessories was huge. Thierry’s clients were even such well -known aristocrats as the Russian tsar Alexander II. He acquired a saddle from Hermès. The birth of the Hermes brand is therefore an amazing story.
Today, Kim Kardashian or Jennifer Lopez appear with the brand’s purse, and in the fashion press it has become synonymous with the new trend: “Low Luxury”.
Continuation of tradition for subsequent generations: Adolphe and Émile-Maurice Hermès
After Thierry Hermès, the company was taken over by his sons, Adolphe and Émile-Maurice Hermès. Along with the progressive development of the automotive industry, the company began to expand its offer with travel accessories such as trunks, suitcases and handbags. Their involvement in maintaining the company’s mission related to moving resulted in new, innovative products, such as the first leather zip jacket in 1918. Slowly in the field of equestrian accessories, the production of Hermes moved to the area of clothes and bags.
The birth of the Hermes brand is evolution, with constant care for the highest quality and detail. The basic raw material was skin. It can be seen even today. Where flagship products are inaccessible, extremely luxurious bags and Silk scarves and leather coats dominate the shows.
Brand icons: Silk frenzy and handbags “Kelly Bag” and “Barkin”
Then Émile-Maurice Hermès introduced to the brand’s offer more iconic products, such as silk scarves, whose production required extraordinary precision and patience. It is worth adding that the classic, charity pattern on the Hermes scarf is the riding motif.
In the 1930s, a legendary purse was also created, later called “Kelly Bag”. She was named after Grace Kelly, Princess Monaco, who gained world fame appearing with her in the pictures in the magazine “Life”. Another model that took over the woman’s imagination was the “Barkin” purse.
Expansion and modernity: Hermès as a symbol of luxury and elegance
In the 70s, Marek Hermès conducted intensive expansion to foreign markets, becoming one of the most famous fashion houses in the world. Today, Hermès is a synonym of sophisticated elegance and luxury, and its products are desirable by customers around the world. Characteristic scarves or handbags They are the object of desire for many women. The birth of the Hermes brand is an extraordinary story of mystery and professionalism.
Tradition, innovation and prestige
The birth of the Hermès brand is a story about the extraordinary determination, passion and craft perfection. From modest beginnings in Paris to contemporary successes The World Fashion Market, Hermès continues its tradition, at the same time introducing innovative products and maintaining the unchanging prestige of its brand. Hermès is not only a manufacturer of luxury accessories. It is also a symbol of sophisticated elegance and a unique lifestyle.