In the heart of the English countryside, a unique collaboration has emerged, redefining the concept of British luxury leisure. Burberry Check Newt is a fusion of fashion, nature, and heritage, coming together to create a one-of-a-kind summer experience. The Burberry brand, in partnership with The Newt estate in Somerset, offers more than just a collection. It presents an atmosphere where classic elegance meets contemporary lifestyle.
Burberry Check Newt – the check pattern that has become part of the landscape
Burberry takes its iconic pattern to a whole new level, quite literally weaving it into the landscape of the English countryside. Gardens, lawns, and architectural features at The Newt estate have been arranged in the signature check motif, creating a remarkable setting where fashion blends seamlessly with its surroundings. This is not just a backdrop for the collection—it’s an integral part of its message.
Guests visiting the estate thus become part of this stylish narrative. Every detail – from sun loungers and umbrellas to picnic blankets and garden vehicles – has been designed in the spirit of the brand’s DNA. What’s more, the opportunity to take a balloon flight covered in the Burberry check becomes not just an attraction, but also a symbolic tribute to the brand’s heritage and its historic ties to travel and exploration. In this setting, tradition feels fresh and classicism surprisingly modern.
Fashion in the service of style
A badminton court with the distinctive logo has also been set up on the estate—the net and rackets are adorned with the iconic Burberry check. This makes even the mythical Wimbledon feel just around the corner. Elegance meets functionality. Guests can swim and enjoy the spa, receiving towels with the check motif, and picnic on blankets bearing the brand’s logo.
The experience is complemented by a pop-up boutique and retail zones, offering the SS2025 collection. This includes lightweight raincoats, swimwear, and umbrellas—perfect for Britain’s unpredictable summer. Altogether, it’s a stylish yet practical offering—Burberry goes beyond the wardrobe to become part of everyday lifestyle.
