One of the most luxurious ski resorts in the world was briefly transformed into a fashion scene marked by British elegance. Burberry in Aspen is a unique pop-up that blends the brand’s iconic codes with the atmosphere of a mountain resort. A carefully curated collection appeared in the historic interiors. From heritage line coats to accessories and runway pieces for the summer 2026 season.
Burberry in Aspen – British DNA in a winter setting
The temporary space was created in the Hotel Jerome and combines the distinctive style of Burberry with the aesthetics of winter sports. Inside, you can find, among other things, a collection of raincoats, accessories, as well as a special Polo Gallery featuring shirts in an expanded color palette.
Over the weekend, guests can take advantage of a personalization service for selected garments with illustrated tags. The experience is completed by a scenography inspired by a winter resort, while outside there is an ice rink decorated with the brand’s iconic pattern and a bar serving hot chocolate in branded mugs.