Great news in the fashion world – Diana Ross is the face of Saint Laurent. An icon of not only style, but also music, has just been announced as the new ambassador for the legendary Parisian fashion house. Over the course of her long career, Diana Ross has become not only a music star, but also a versatile source of inspiration for world-class fashion designers. Now, she continues her relentless journey into the world of luxury and style, winning the hearts of a new generation of fashion lovers. This is the story of the meeting of two icons that will forever be written in the annals of haute couture.
A good choice
She was born on March 26, 1944 in Detroit, Michigan. Her career began in the 1960s when she became lead vocalist of The Supremes. This became one of the most influential female groups in pop music history. In the 1970s, she embarked on a solo career, gaining great acclaim for hits such as “Ain’t No Mountain High Enough” and “Upside Down”. She has maintained her position as one of music’s greatest icons over the decades since. Her influence on the music and fashion industries is enduring, with a career that spans both her band collaborations and her individual successes.
Now almost 80, Diana Ross still exudes an inimitable charm. This is clearly visible in the photo, where the artist presents herself in an iconic, black, off-the-shoulder dress. This is also not Ross’s first encounter with the brand. Already in 1968 she appeared in the pages of American Vogue, presenting a look by Yves Saint Laurent. The memories of this relationship go even deeper, as Diana Ross and Yves Saint Laurent himself danced and embraced at Club 78 in Paris in 1980. This in turn left an indelible mark on the history of fashion and friendship.
Age that becomes an asset – Diana Ross is the face of Saint Laurent
What made this campaign so special was David Sims’ photographic masterpiece. The surprising photoshoot with Diana Ross was published by Saint Laurent creative director Anthony Vaccarello himself on his Instagram. Since then, social media has been buzzing with enthusiastic comments, and the campaign has become an object of desire for lovers of style and culture.
However, the media is drawing attention to the trend among luxury brands to collaborate with young stars, usually from the Gen-Z generation. In turn, the Saint Laurent brand is consciously moving away from the standard approach. Choosing an icon that represents the older generation is a step towards greater diversity and inclusion in the fashion industry. Collaborating with Ross can highlight the elegance and class that are characteristic of both the artist and the fashion house itself.
Diana Ross joins a group of seasoned superstars chosen to represent renowned fashion brands. This symbolizes a shift towards the authentic customer, gaining strength. A similar trend was noticeable in 2015, when Saint Laurent, at the time Hedi Slimane as creative director, he focused on cooperation with Joni Mitchell. This proves the growing value of representing real people in the fashion world. Diana Ross as the face of Saint Laurent is certainly a great marketing move for the brand, as well as a big media success.