Mugler, known for constantly exploring new fashion horizons, recently partnered with French blockchain specialist Arianee. The result of this partnership is an innovative project that is already generating a lot of interest around the world. Mugler is planning to introduce digital passports in its Spiral Curve 01 and Spiral Curve 02 handbags. And while this is just a preliminary project, digital passports in Mugler bags a true revolution in the industry that combines design excellence with the potential of digital technology. Mugler shows that the future of fashion is now, and more exciting than ever before.
A brand that looks to the future
The Mugler brand is not only a fashion icon, but also an avant-garde force that has long been exploring the boundaries of technology. During its many years of activity in the industry, it has proven more than once that its vision is ahead of many other luxury brands. For example, Mugler uses AR technology, to provide customers with an interactive shopping experience. Customers can use the mobile app to see how a particular garment or bag would look on themselves!
source: jingdaily.com
In addition, it is constantly experimenting with new materials and production technologies. She has already had her first attempts at using 3D technology in clothing design and production. This in turn allowed for the creation of unique and, above all, impossible to copy designs. Thanks to such solutions, Mugler offers its customers the possibility of personalizing some products, such as handbags. This in turn allows for the creation of a unique item, tailored to individual needs and tastes.
Digital passports in bags – what will it look like?
Mugler goes a step further by introducing digital passports in its bags. This innovative solution not only allows for the authentication of products and increased traceability, but also opens up completely new possibilities in interacting with the brand. The brand calls these digital passports “digital engagement platforms”, thanks to which bag owners gain access to exclusive content and unique experiences.
How do these “digital engagement platforms” work? The premise is very simple. Bag owners can scan a QR code on their label, which initiates the product registration process in the brand’s digital world. The result of this process is a record that not only guarantees the authentication of the bag, but also enables history to be tracked and monitored. If a bag changes hands, the new owner will be able to trace its history and learn more about their purchase.
source: www.muglerusa.com
But the benefits of these digital passports don’t stop there. Mugler intends to use them as a tool to create even deeper relationships with its customers. Users will have access to behind-the-scenes content, exclusive event invitations and the opportunity to participate in early sales when using the digital passports. This means that they will not only receive a unique experience, but also will become part of a unique community of Mugler lovers.
The future of fashion becoming a reality
When can we expect this idea to be implemented? Here, the situation is not so clear-cut. Digital passports containing the product composition, origin and other information such as repair, maintenance and recycling instructions are among the requirements set by European Commission in the EU strategy for sustainable and circular textiles, set out in 2022.
source: wwd.com
The digital product passport requirements are expected to be implemented from 2026. Meanwhile, Mugler management is optimistic. “We believe that the digital product passport technology offers endless possibilities to build a more direct, interactive and truly personalized relationship with our customers,” he said. Mugler Managing Director Adrian Corsin. And while consumers will have to wait a bit, it seems the time will come for digital passports in Mugler bags.