If dog perfume Dolce Gabbana have a chance to revolutionize the market? If there is any truth to the saying that a dog is a man’s best friend, Dolce & Gabbana is definitely underlining it with the launch of its latest creation: a perfume for dogs. The brand, known for its sophisticated scents for humans, is now turning its attention to four-legged friends by offering them its own fragrance mists.
The idea may seem like a cute way to highlight the bond between owner and pet. However, the RSPCA warns of the risks associated with interfering with a dog’s natural sense of smell. They point out that such a smell can be unpleasant for animals and even interfere with their ability to receive information from their surroundings. What is it with these dog smells?
Féfé Dolce & Gabbana
In the latest product promotion campaign, the central slogans were values such as: “unconditional love”, “loyalty” and “game”. The product is Fefé, named after the beloved dog of the brand’s co-founder, Domenico Dolce. Although it is not known how it will be received by the market, Stefano Gabbana expresses optimism. In an interview, he revealed that the fragrance has already gone on sale throughout Europe, the United States, and online.
The first market reactions are positive. Additionally, the characteristic green bottle decorated with a golden paw pattern and the inscription “Fefe Dolce & Gabbana” attracts the attention of dog lovers. Although dog perfumes are nothing new, this offering from a well-known fashion brand is the first of its kind. According to a report by Bloomberg Intelligence, the pet products market is expected to reach $500 billion by 2030, up from $320 billion annually today. The increase in consumer spending on pets is therefore visible and will continue in the coming years.
Is Dolce Gabbana dog perfume harmful to dogs?
For €99, owners can purchase a luxurious mist that envelops their pet in notes of ylang ylang, musk and sandalwood. However, Alice Potter, Senior Science Officer at the RSPCA, warns about the potential negative effects of using such products.
Potter notes: “We often attribute human characteristics to dogs, which leads us to believe that they will enjoy what we like. dogs rely on their sense of smell to communicate and interact with their environment, other animals and people. We therefore advise avoiding products with strong scents, as some of them can be very unpleasant for dogs.”
So while Dolce Gabbana dog perfume is a luxurious and visually appealing product, its use may not be safe for all dogs, especially those sensitive to odors. It is therefore worth considering these potential risks. before deciding to use this type of cosmetics on your pets.