Brands often refer to ancient times in their collections, showing respect for tradition. However, they also give free rein to their imagination, looking to the future. An unforgettable experience in this area is undoubtedly provided by the new futuristic Dolce&Gabbana campaign for the fall/winter 2023/24 season. Created in collaboration with renowned photographer Steven Meisel, under the artistic direction of Fabien Baron, it is an expression of the timelessness represented by the brand.
source: thefashionisto.com
Two heads are better than one
Dolce & Gabbana is the work of two. The history of the brand began in Milan, where in the 1980s. Domenico Dolce and Stefano Gabbana met and started creating together. Then in 1985 they founded the brand we know today as synonymous with luxury, elegance and Italian style. Their joint work soon brought them great success. Their designs have always stood out two-dimensional patterns; lace, animal motifs and inspired by classic Italian culture.
Today, Dolce & Gabbana continues to be one of the most influential brands in contemporary fashion. Domenico is primarily responsible for designing the clothing, while Stefano is mainly responsible for the creative side of the brand. Both designers have enjoyed success in both women’s and men’s fashion, and their unique style and innovative approach to design continue to attract customers from all over the world.
The value of cooperation
This year’s futuristic Dolce & Gabbana campaign for the fall/winter season was shot in an exceptionally summery place, Naples. As we mentioned, it was captured Steven Meisele, who has been working with the brand since the late 80s, creating some of the most memorable moments in contemporary fashion. The brand also invited another photographer to contribute Juergen Teller, to maximize Internet users’ insight into campaigns.
In turn, a famous stylist is responsible for styling men’s styles. Poppy Cain. It is her work that has undoubtedly led to Dolce & Gabbana offering everything from graffiti-inspired designs to sequined ensembles for the fall season. It seems so incredible organization and comprehensiveness of cooperation collection, gives such initiatives even greater value. If this is the case, Dolce & Gabbana has learned its lesson admirably.
source: malemodelscene.net
The Future Through the Eyes of Fashion – Dolce & Gabbana’s Futuristic Campaign
Similarly, when it comes to the selection of models, the brand does not waste time. The extraordinary trio of Alfredo Diaz, Feranmi Ajetomobi and Lazar Dedica appear on the streets of Naples, dressed in provocative, futuristic stylings. The most eye-catching elements are shiny suits, graffiti-printed jeans and tops emblazoned with the brand’s logo. When it comes to footwear, the leading role is played by Toy’s patent leather and shiny rubber boots.
The focal point of the campaign is the interplay of transparent materials in the collection’s garments, with the contrast between absolute black and passionate red. The collection’s shots also contrast against the backdrop of the city, the gray streets of Naples they appear to be a consistent companion for those dressed in metallic and shiny clothes. Dolce & Gabbana’s futuristic campaign is avant-garde in every sense of the word, and the unique vision of the future it presents seems easy to digest.