Hermès opens new store in Aspen

The new Hermès store is now open to its customers! The brand, known for the unrivaled quality of its products, recently announced the opening of a store in Aspen, Colorado, bringing its total number of U.S. locations to 34. However, it turns out that the newest boutique differs from others, matching the appearance of the beautiful scenery in which it is located. What special thing has one of the the most luxurious items on the global fashion market?

A mix of tradition, quality and unique style

Since its inception, the brand has earned recognition for its masterful leather goods and unique accessories. Whether it’s the iconic Birkin bag, elegant silk scarves, or unique jewelry, each piece of the Hermès collection is a work of art in itself. The brand’s clothing, accessories and perfumes are undoubtedly also a sign of belonging to an exclusive group of people who value excellence, uniqueness and sophistication.

New Hermes store
New Hermès store in Aspen Colorado
source: us.fashionnetwork.com

Similarly, Hermès stores are true sanctuaries for people who value unique products, uncompromising quality and craftsmanship excellence. The unique interiors of the stores, which exude elegance and sophistication, are the perfect backdrop for the collections that reflect the spirit of the brand. Every detail is carefully considered, from the exquisite presentation of the products to the individual approach to the customer. When you enter a Hermès store, you become part of this extraordinary story, in which classic meets modern, creating an unforgettable shopping experience.

New Hermès store in a picturesque area


Aspen is a charming town located in the Elk Range Mountains of the central Rocky Mountains in the United States. Known to most as a popular ski resort, Aspen attracts both tourists and locals with its stunning landscape and diverse attractions. Without a doubt is a place of unique charm, where nature meets luxury and culture.

In keeping with its location, the new Hermès store is a multi-room “cottage” transformed into something entirely unique. The interior “pays homage” to the local larch wood, the honey-colored wood of which decorates the stairs leading to the first floor. From there, you can see an incredible panoramic view of the neighboring peaks. The ground floor is occupied by women’s and men’s silk collections, fashion accessories, perfumes and cosmetics, as well as a space dedicated to leather goods.

New location for the Hermès brand
New location for the Hermès brand
source: wwd.com

The second floor is a harmonious combination a chalet theme with exposed beams, a warm fireplace and plenty of natural light. There we find a spacious yellow velvet boudoir. This place is dedicated to jewelry and watches, which are presented in a stylish and luxurious way. Gold and diamond accents enliven the interior, creating an atmosphere of elegance and sophistication.

The new Hermès store is an incredibly well-thought-out undertaking. The space is divided into several areas that together create a coherent layout. Each level of the store also features original works that evoke the character of luxury and refined art. The new Hermès store is open to its customers from June 16!

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