What to do “after skiing”? Both local and the largest Alpine ski resorts are bustling with life not only on the slopes. The rich recreational, shopping and restaurant infrastructure means that life in luxury ski villages goes on 24 hours a day. Therefore, planning the right wardrobe is just as important as preparing your skis before the descent. How to Dress for Apres Ski, to be comfortable, stylish and cozy? Styles straight from the slopes.
What does apres ski mean?
Après-ski, literally “after skiing”, is much more than just a moment of relaxation after a day on the slopes. It is the essence of life in ski resorts, which has been bringing people together in a pleasant, winter atmosphere since the 19th century. Whether it’s mulled wine in a wooden cottage, an evening by the fireplace or loud parties until dawn – après-ski is a way to celebrate winter in the best style. New fashion? Not at all! Decades ago, Alpine towns were already having fun after skiing, building a tradition that today attracts crowds of tourists.
Today, only the infrastructure has been expanded. Excellent restaurants with Michelin stars. Exclusive boutiques. SPA and wellness centers. Clubs with excellent music and atmosphere. Because who said that winter vacation ends when we unfasten our skis?
Styling must-haves – what you need to have in your suitcase for “skiing”
The après-ski style is a unique combination of functionality, comfort and aesthetics that has been part of the culture of winter resorts for years. Clothes created with this specific fashion in mind are characterized by warm, natural materials such as wool, down or cashmere, as well as patterns inspired by traditional mountain motifs. This is fashion created for the time after the skiing. Perfect for relaxing in mountain pubs, strolling through snowy streets or evenings by the fireplace. Classic cuts, expressive details and harmony between practicality and elegance make après-ski stand out from other winter styles. It is an aesthetic that celebrates both the mountain climate and casual luxury. Here’s a basic checklist if you don’t know what to wear for apres ski yet:
- Snow boots – warm Inuikii, waterproof and with non-slip sole.
- Inuki shoes – stylish, inspired by traditional Arctic footwear.
- Norwegian and Icelandic sweaters – made of pure wool, decorated with characteristic patterns.
- Down jackets – light, but extremely warm.
- Merino Wool Hats and Scarves – soft, breathable and thermoactive.
- Comfortable leggings or ski pants – to be worn both on and off the slopes.
- Stylish goggles or sunglasses – not only practical, but also adding character. Also ideal for skiing.
How to Dress for Apres Ski – Trend Review 2024/2025
IN 2024/2025 season après-ski fashion combines functionality with refined aesthetics. Go for a combination of comfort and luxury. Technical layers dominate, and can be worn both on skis and during evenings in mountain resorts. The latest trends are shades inspired by nature. Deep greens, navy blues and earthy browns are paired with contrasting accents like red, neon oranges and icy blues.
The patterns draw on traditional Scandinavian motifs, geometric ornaments and the retro aesthetic of the 70s. This adds a nostalgic charm to apres ski stylings. Monochromatic sets are also in fashion, emphasizing elegance in a minimalist version. The spirit quiet luxury also likes skiing.
When it comes to clothing, thick, woolen apres-ski sweaters with bold weaves dominate. The wardrobe should also include down jackets with a metallic sheen, as well as trousers made of elastic, breathable materials that adapt perfectly to the figure. Snow boots and Inukii boots with fur trim are a must-have, both for comfort and a stylish look. Accessories such as knitted hats, eco-leather gloves or goggles with designer frames complete the whole, emphasizing the apres-ski character.
It’s supposed to be fashionably and comfortable, so the functionality of the clothing is also important. Waterproofing, breathable fabrics and thermal insulation are standard in mountain resorts, but this season, style is just as important, allowing you to smoothly transition from activity on the slopes to relaxation in a bar by the fireplace.
Apres ski in star style
In the 2024/2025 ski season, the stars’ après-ski style has undergone a real metamorphosis. It freely combines elegance with functionality, while not sacrificing comfort. Stars, models and influencers like Chiara Ferragini who spend their winter holidays in luxury resorts now choose clothes that combine classic elements with a modern twist.
Minimalist but expressive down jackets reign supreme in fashion, and they become almost like jewelry thanks to designer details such as gold zippers or decorative furs. Kendall Jenner, for example, opted for an elegant down coat from Balenciaga, which perfectly matches her stylish leather shoes. Rihanna, on the other hand, shows up in styles that combine comfort and fashionable ease. Choosing to combine a classic hoodie with a luxurious, wool Saint Laurent coat.
Hailey Bieber, on the other hand, doesn’t give up her beloved, chunky Eytys boots, which perfectly match her styling with an oversized fur coat and white socks. Snow boots from luxury brands such as Miu Miu, Inuiki or Prada are an absolute must-have. What better way to dress for aspres ski than with these stylish boots. They combine warmth and style, perfectly matching the rest of the winter wardrobe. In addition, there are elegant coats made of natural fur, leather accents and original accessories such as thick sunglasses frames, wide flat caps or elegant gloves. Details are also important – from patterned scarves in the Fair Isle style to high-quality braids that add to the whole refined character. It is clear that the current après-ski trend is all about luxury, but in a way that allows you to feel comfortable and stylish.
What attractions do the best ski resorts offer?
Among the best ski resorts in the world, such as St. Moritz, Aspen, Courchevel, Whistler Blackcomb or Niseko, winter fun is just part of the offer. These resorts attract not only skiers, but also lovers of luxurious relaxation and unique experiences. Now that we know how to dress for apres ski, it’s worth thinking about what you can do with these styles. And there are many possibilities.
In St. Moritz, guests can count on elegant hotels such as the Carlton Hotel, which offer panoramic views of the Alps, as well as relaxation in one of the best spas in the region. In Aspen, in addition to skiing, there is a wide range of luxury boutiques such as Prada and Gucci, and excellent restaurants, including Michelin-starred ones serving American and international cuisine.
Courchevel is a place where skiers can enjoy not only prestigious slopes, but also unique experiences – from evening rides on illuminated slopes to shopping in boutiques with the latest collections from Jacquemus. Who better than him to inspire how to dress for apres ski? Whistler Blackcomb, on the other hand, impresses with a huge number of slopes, but also with excellent après-ski bars where you can try local drinks, and restaurants offering regional cuisine, including dishes made from local ingredients.
Niseko, with its incredible snow, is also a mecca for lovers of exceptional culinary experiences, where restaurants serve both traditional Japanese dishes and modern interpretations of classics. In these resorts, winter holidays are a real feast for the senses, where luxury, excellent cuisine and exclusive shopping combine with a passion for skiing. So it’s time to ski!