Artificial intelligence is gaining momentum on the Polish market, and on the global market as well. An analysis prepared by Stanford University shows that the last decade has seen a significant increase in investment in AI in companies around the world. On the global data platform, including business data, Statistica, a chart is presented that indicates that 2021 was a record year, when companies pumped $276.1 billion into AI. 2022 was slightly worse, with investments estimated at just over $180 billion. These numbers are the result of observations of 8 million companies from around the world. And what do they look like? AI investments in Polish companies?
Investments in AI in Polish companies
The beginning of the year is a time for analysis fashion trends, financial and investment. This year, as well as the previous ones, belong to artificial intelligence, among others. The EY study “How Polish companies implement AI” shows that entrepreneurs are eager to invest in artificial intelligence. 1/5 of the respondents have already implemented solutions based on artificial intelligence. 42% of the respondents are in the process of implementing AI. 22% have not yet implemented artificial intelligence, but are considering it. 9% have no such plans.
In comparison, the market with the highest AI usage, China, has 58% of companies implementing AI. This is the highest rate of its use in the world.
What is AI used for by companies in the global market?
Artificial intelligence is a new thing that raises many questions, just like cryptocurrencies a few years ago. The implementation of AI in the enterprise depends largely on the industry, but customer communication is at the forefront. According to predictions, by next year (2025), 95% of customer interactions will be supported by artificial intelligence.
In the global market, AI is used to:
- email optimization,
- customer relationship management – CRM,
- offering personalized products,
- implementing chatbots for the first contact with the customer,
- optimization of production processes,
- to increase cybersecurity.
Interestingly enough, Artificial intelligence is also used to search for talent. The question is whether it will also take personality into account or how it will evaluate it? AI already supports the medical, accounting, financial, construction and manufacturing industries.
In what areas do Poles implement AI?
Polish companies, both small and large, are interested in AI, seeing it as an opportunity to develop their business. It is worth adding that Polish companies are appreciated for their innovation, such as Vistula. The aforementioned study conducted by EY shows that Polish entrepreneurs most often implement solutions in several areas:
- customer service,
- sale,
- IT and cybersecurity,
- marketing,
- production,
- logistics,
- finances.
Investments in AI in specific areas translate into the goals that guide entrepreneurs. While in global markets there is talk of increasing the company’s competitiveness, and some managers even talk about the future of the company if it does not go towards AI, Polish entrepreneurs are focusing on other goals. Artificial intelligence aims to pave the way to customers and more effective management of internal processes.
Will the investment in AI pay off?
Currently it is fashion for being eco, for innovations and for AI, but not every company can afford it. Implementing AI into a company entails high costs, which may be a block for some entrepreneurs. In addition, implementation is one thing, and the later costs generated by artificial intelligence are also not among the lowest. The question of whether investments in AI in Polish companies will pay off remains unknown for now. We may have to wait a few years for profits. And although AI is perceived differently, not only through the prism of advantages, but also threats, the future very likely belongs to her.
The problem among Polish entrepreneurs implementing AI may be insufficient focus on cybersecurity. Artificial intelligence is a novelty and fresh territory for bad guys to operate.