In the world of cosmetics and skin care, rejuvenation has become not only a promise, but also a scientific imperative. Longevity with Estée Lauder is no longer just a pipe dream. As an industry pioneer, the brand is constantly striving to revolutionize the approach to skin care, pushing the boundaries of routine anti-aging products. The brand’s latest move opens the door to a completely new era in skin longevity research.
Estee Lauder presents Estée Lauders Longevity Collective a select group of influential experts and global pioneers in the field of longevity science and lifestyle. Beginning in January 2024, the collective will serve as the brand’s advisory board, bringing the latest insights, research, and resources to inform the brand’s ongoing advancements in skin longevity science.
Estée Lauder is a pioneer in its field
For almost two decades, Estée Lauder has been carefully explores the secrets of sirtuins and their connection to skin care. This resulted in the acquisition of 29 patents on a global scale. This extraordinary commitment to research has been presented at over twenty scientific conferences, where the brand has presented its findings. However, the most groundbreaking moment in their research came recently. Estée Lauder unveiled the latest research on skin longevity during a unique World Congress of Dermatology.
An innovative approach based on the latest research on the biology of skin aging. resulted in the creation of a revolutionary technology called SIRTIVITY-LP™. SIRTIVITY-LP™ not only slows down the aging process, but also actively supports the skin in reversing the visible signs of the passing of time. This exclusive technology, marked with a patent, has undoubtedly become an epochal moment in the approach to skin care. It has not only brought users a revolutionary solution, but also hope for maintaining a youthful appearance for longer.
Apart from purely theoretical conclusions, the information about the latest technology appears at a perfectly thought-out moment. Estée Lauder is preparing to present its latest product innovation in January 2024. It will be a cream Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, with SIRTIVITY-LP™ technology. The brand claims that its effects reveal visible age reversal in just 14 days.
Brand support in external initiatives
That’s not all. The brand has also committed to supporting the Stanford Center on Longevity through their new initiative Aesthetics and Culture Program. This innovative initiative will focus on research that assesses society’s perceptions of longevity and vitality. As a lead partner, Estée Lauder has committed to providing financial support for a broad range of studies for the first three years. This will include grants under the project “New Map of Life” and other research projects aimed at understanding the perception of skin vitality.
“Longevity is one of the fastest growing movements in the beauty and wellness industry, with multi-generational consumer interest in biohacking and age-reversing practices at an all-time high. Estée Lauder has been a pioneer in skin longevity research for over 15 years. We already have proven technology that reveals visible age reversal. We see this as a truly pivotal moment for the brand that has the potential to revolutionize the industry, changing what we know about skin ageing and reimagining the future of skin care,” says Justin Boxford, President of the brand. It seems that longevity with Estée Lauder is closer than you might think.