Louis Vuitton Sailing Regatta, symbolizing the harmony between luxury and passion, invite you to a world of maritime adventures and elegance. On the eve of the prestigious cruises in the picturesque Mediterranean port, which will take place on May 23, the French fashion house launches a unique capsule collection for women and men. This collection is a tribute to one of the most important sailing events in the world – Louis Vuitton 37th America’s Cup Barcelona.
This unique sports line will be available in stores and online from July 18. It includes clothing, bags and accessories that combine the brand’s signature elements with vibrant colors and nautical motifs.
A unique cruise
As a sponsor The America’s Cup, one of the oldest international sports trophies in the world since 1983, Louis Vuitton returns as the title partner of the event. The brand opens its Spanish invitation with a unique cruise event that will showcase the latest collection by Nicolas Ghesquière, artistic director of Vuitton’s women’s line. It is also an opportunity to participate in exhibitions, cultural events and educational programs organized in the city. The route will take place around the picturesque Port Vell in Barcelona between August 29 and October 27.
Five teams competing in the Louis Vuitton Cup regatta – Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, New York Yacht Club American Magic and Orient Express Racing – will compete on the waters as they bid to take on defending champion Emirates Team New Zealand for the Louis Vuitton 37th America’s Cup Barcelona. Louis Vuitton was also the title partner of the 2017 America’s Cup in Bermuda. The brand has consciously strengthened its links with the sport ahead of the upcoming Olympic Games in Paris, tapping a number of high-profile ambassadors, including Spanish tennis star Carlo Alcaraz, French swimmer Léon Marchand and fencing champion Enzo Lefort.
Louis Vuitton Sailing Regatta – What Will the Collection Be Like?
The collection’s styles are designed around three main themes, creating clear themes. “Riding the Waves” presents technical elements, such as windbreakers decorated with colorful Damier check patterns, referring to the dynamic movement at sea. Another topic, “A Day on the Deck”, returns to the classic Damier and Monogram motifs, using colours inspired by maritime signal flags. “Elegant Summer Evening ” offers elegant solutions for more formal occasions, presenting plain, black or white dresses in lightweight material.
In terms of accessories, the collection features modern shapes, such as the Sailor bag or the Float wallet, ideal for use on sea voyages. Additionally, there are also city bags decorated with the emblems of the America’s Cup. Among the unique proposals is the collector’s Keepall 50 with Damier Flags print. There are also smaller items, such as a square scarf, a sailor’s tie, as well as peaked caps and life buoy tags.
The Louis Vuitton sailing regatta is therefore carefully thought out in every detail. . A separate logo was developed for the collection., the graphic V, originally created by Gaston-Louis Vuitton in the 1920s. It now appears as an emblem on everything from elegant weekend bags to comfortable socks.