In today’s fashion world, one name stands out above all others – Alexander McQueen. This legendary fashion house has always been recognized for its unconventional approach to design, radical innovation and unforgettable collections. Now, thirteen years after the then unknown Sarah Burton took the helm of the fashion empire, it was time for another breakthrough in the history of the brand. Who is the new artistic director of Alexander McQueen?
After Sunday’s spectacular show, which aroused both admiration and controversy, the brand’s parent company, Kering, announced its decision to pass the creative baton to another promising figure in the fashion world – designer Seán McGirr. Will he be able to live up to expectations and put his own unforgettable stamp on the brand’s history?
Young talent in the brand’s ranks
Although McGirr may be considered a relative newcomer to the fashion world, his track record is impressive. He is a graduate of the prestigious school Central Saint Martins. He gained experience working on ready-to-wear collections as member of the JW Anderson team.

source: male-mode.com
Additionally, in his professional career He completed significant internships at renowned fashion houses such as Dries van Noten, Burberry and Uniqlo. There, he worked under the tutelage of veteran designer Christophe Lemaire. In addition, McGirr gained valuable experience as a stylist in international fashion capitals such as Tokyo and Paris.
Interestingly, the news of his appointment comes after weeks of speculation about who could take on the prestigious position, with figures considered including Italian designer Riccardo Tisci. He himself spent ten years as artistic director at Givenchy before moving to the role of creative director at Burberry.
New artistic director Alexander McQueen – Kering’s scheme maintained
However, it seems that the nomination of Seán McGirr is in line with a growing trend in luxury fashion houses. They choose to either promote existing talent or bring in talent from outside to continue to create new trends and sensations in the fashion world.

source: www.vogue.co.uk
The brand did the same in January this year. Gucci. The appointment of Sabato de Sarno, previously a senior designer at Valentino, as artistic director was announced. Burton’s departure comes as part of a broader restructuring at Kering. And as we know, Kering also owns major fashion players such as Balenciaga, Saint Laurent and Bottega Veneta.
“We are delighted to welcome Seán McGirr as Creative Director” – declared the brand’s CEO, Gianfilippo Testa. “With his experience, personality and creative energy, he will bring a powerful creative language to Alexander McQueen, while building on its unique heritage.”