Ahead of us new era of Victoria’s Secret! After six years of absence, the Victoria’s Secret Fashion Show returned to the runway, causing great excitement in the fashion world. The stage was graced by some of the the most famous models, from Tyra Banks to the Hadid sisters, who donned their iconic wings once again. The iconic event’s grand return marks a new chapter for the brand, which has faced many challenges since its last show. How has the new show been received by fans?
The end of the turmoil?
For over two decades, the annual show Victoria’s Secret was one of the most anticipated fashion events. From its debut in 1995 until 2018, it gathered millions of viewers in front of their televisions. It delighted with its spectacular set designs and a star cast of models known as “angels”. However, in 2019, management decided to cancel the show, a response to changing societal expectations and criticism of the fashion industry, which was grappling with body positivity, transgender rights and the #MeToo campaign.
The brand has also struggled with controversy surrounding its leadership, including the ties of the former CEO of L Brands, Les Wexner, with a sex offender Jeffrey Epstein. Additionally, the then marketing director Ed Razek caused a storm with his statements about transgender and plus-size models, which led to his resignation.
A new era for Victoria’s Secret – what does the future hold for the brand?
This year’s show attracted modeling icons such as the sisters Hadid, Adriana Lima and Candice Swanepoel as well as new faces. The catwalk debuted among others Kate Moss, Carla Bruni and Ashley Graham, which represented fuller-figured women. Graham was initially hesitant to participate because of the brand’s previous image. However, Victoria’s Secret’s plans to be more inclusive convinced her.
The show could prove to be a pivotal moment for the brand, which has struggled with financial problems and a decline in popularity in recent years. With a more diverse lineup of models, Victoria’s Secret is trying to rebuild its position and adapt to the new realities of the fashion industry. Whether they will succeed will be shown in the future, but for now the show has been received positively in the media. A new era of Victoria’s Secret is on the horizon!