Winona Ryder, an icon who forever etched her name into the fashion history of the 90s, is now back to redefine contemporary style. As new face of Jimmy Choo, known for its unique gothic chic, presents itself in the promotional photos of the collection in a palette of deep red, classic black and delicate shades of cream. Her timeless style and unique aura, both cool and full of mysterious elegance, fits perfectly into the aesthetics of the new line.
” Winona is an icon whose style and acting achievements defined an entire generation.” — emphasizes Sandra Choi, Creative Director of Jimmy Choo. “Her influence on 90s fashion is undeniable, and her legacy perfectly reflects the spirit of our brand, which began its journey in that decade. That is why I couldn’t imagine a better ambassador for this collection than Winona.”
A Journey Back
This fall, Sandra Choi, creative director of Jimmy Choo, delved deep into the brand’s archives to find inspiration for her latest collection. During the Milan Fashion Week, told Fashion Network that the 90s played a key role in creating the new line. “It’s very important for designers to capture the current mood in fashion, and now we clearly feel a return to the beginnings of Jimmy Choo,” Choi emphasized.
This reflection on the early days of the brand is not accidental. The ’90s were a breakthrough time not only for her, but also for Winona Ryder herself. Her life and career the style of that period became an inseparable element of the culture and fashion of that decade. And it was this atmosphere that became the source of inspiration that Choi so skillfully introduced into her latest collection.
The new face of Jimmy Choo – what does it announce?
What will we find in the brand’s new collection for the fall/winter 2024 season? When it comes to footwear, it is certainly we will see a refreshed interpretation of classic styles. Including sensual, pointed stilettos decorated with lace-up details and expressive biker boots, emanating a strong, rebellious character.
In this a taste of the collection innovative accessories are also appearing. There is a large, oversized bag and new versions the iconic Cinch bag, distinguished by a diamond clasp and a drawstring. There is also no shortage of architectural glasses, which perfectly complement the perfectly smudged black eyeliner, emphasizing Winona Ryder’s distinctive, gothic look.
The campaign, although it perfectly reflects the actress’s personal style, also refers to her iconic role Lydia Deetz in “Beetlejuice”. This reference could be a nod to the upcoming sequel, where the new face of Jimmy Choo will once again reprise the role of this unforgettable character.