The fashion house opens a new chapter in the brand’s visual communication. The new Givenchy campaign with Leibovitz goes beyond the classic presentation of a collection and focuses on a dialogue between fashion and the world of art. The project, signed by creative director Sarah Burton, demonstrates that contemporary luxury today is built not only through the product itself.
New Givenchy campaign by Sarah Burton
The campaign is based on the concept of portraiture—intimate, raw, and focused on character. The camera was helmed by a renowned photographer, and among the protagonists were both models and women from the world of culture. The most prominent name is Annie Leibovitz—an icon of photography, who this time appears on the other side of the camera.
This is a symbolic gesture by Givenchy emphasizing the concept of the project: a woman as creator, muse, and narrator of her own story. The result is a narrative about strength, authenticity, and the contemporary dimension of femininity, redefining the way luxury communicates with its audience.