Unveiling the next chapter in his fashion journey, Simon Porte Jacquemus surprises the media space with his latest announcement. In 2024, the French designer is preparing for an extraordinary event that will take place in the picturesque south of France. It is there, on the Colline des Gardettes in the charming town of Saint-Paul-de-Vence, that the brand intends to open the gates of Fondation Maeght – a legendary space for modern art. What will the new Jacquemus collection be like in France?
On January 29, just after the end of Paris Men’s Fashion Week, the fashion world will turn its gaze towards this exceptional location. The return of the Jacquemus show to the south of its home country is generating not only excitement but also anticipation for the extraordinary symphony of fashion and art that the designer intends to create on this historic ground. So what exactly is the place that will soon host the fashion legend Jacquemus?
It doesn’t end with Versailles
Last June, the fashion world gathered at the monumental Palace of Louis XIV in Versailles. All to immerse themselves in the magic of the Fall 2023 collection entitled “THE CHOUCHOU”. This extraordinary event took place in the splendour of a historic French residence. In a place where romantic stylisations were presented against the backdrop of boats floating on the river, admired by a crowd of stars and fashion lovers.
photo: harpersbazaar.com
We could see models such as Kendall Jenner and Gigi Hadid in a magical image of French style and surrounded by nature. In this way, this spectacular collection revitalized tradition and classic beauty, while introducing new elements to the canon of fashion. Taking inspiration from French aesthetics, Jacquemus transformed the country’s opulence into something that is both modern and captivatingly sophisticated. It is in this spirit that the designer moves towards new horizons, bringing another fashion masterpiece to the South of France, a place that becomes the setting for the next chapter in his extraordinary artistic journey.
The new Jacquemus collection in France, more precisely at the Fondation Maeght
The Fondation Maeght, which will host the Jacquemus show in January, is an extraordinary venue that is an icon of modern and contemporary art in France. It is located on Colline des Gardettes in Saint-Paul-de-Vence, in the south of the country, surrounded by picturesque landscapes, which gives it a unique atmosphere. It is an institution created from passion and commitment Maeghts – Marguerite and Aimé, who were great patrons of art. The Foundation was opened in 1964 and since then has been a place where contemporary art meets architecture and nature.
The complex consists of various elements – from monumental sculptures, through galleries, to gardens designed by Josep Lluís Sert. This makes the architecture of the foundation itself an integral part of the exhibition. What’s more, it hosts unique exhibitions, presenting works by masters of art such as Joan Miró, Georges Braque, Marc Chagall and Alberto Giacometti. It is a place that not only displays works of art, but also becomes part of them, opening discussions between the viewer and the work.
With its wonderful location and atmosphere conducive to reflection and contemplation, Fondation Maeght is not just a museum. It is a vibrant art centre that constantly inspires and delights all who have the opportunity to visit it. It seems that the premiere of the brand’s latest collection in such an extraordinary place is a unique tribute to beauty and art!