Another promising era has come for the Italian holding corporation OTB Group, which is gaining strength and importance in the global fashion industry. Following in the footsteps of groundbreaking trends and leading role models, Margiela and Diesel together steer the Group towards new heights of success. In the last year, the corporation’s revenue reached 1.9 billion euros, an increase of 10 percent compared to the previous year. This is a stunning result that underlines the dominant position of the OTB Group in the fashion and luxury sector.
The Italian luxury group’s revenues shot up, growing by 10 percent, thanks to excellent results across its luxury portfolio and growing demand in Asia. This is an extremely promising sign for the brand, and it is paying off in all aspects of the group’s operations. Net sales achieved an impressive increase of 12 percent to EUR 1.8 billion in the last 12 months. This success is driven not only by the growing popularity of DTC sales channels, but also by the successful transformation of the Diesel brand and the excellent performance of the group’s luxury brands, including Maison Margiela.
Two brands whose successes drive the industry
OTB Group, or Only The Brave, is a leading international fashion company headquartered in Italy, founded by Renzo Rosso. OTB is a collection of various fashion brands that offer a wide range of products from clothing to footwear and accessories. The group has various brands from different market segments, which makes it is one of the most versatile fashion companies in the world. As a key player in the global fashion industry, it stands out not only for its innovation, but also for its commitment to creating new trends.
Some of the main drivers of its success are the Margiela and Diesel brands, which play a key role in the group’s development strategy. Maison Margiela, known for its revolutionary approach to fashion, continues to inspire with its experiments in form and concept. In turn, the pages Diesel, with its unconventional approach to denim, also wins the hearts of consumers, embodying the spirit of freedom and spontaneity. These brands not only add to the OTB Group portfolio, but also constitute a catalyst for its development, strengthening its position in the market.
How are Margiela and Diesel the driving force behind OTB Group?
Starting with a brand that has been receiving nothing but positive reviews after its recent extraordinary show at New York Fashion Week. Maison Margiela, leading player in the fashion industry, continues its impressive growth trajectory, having recorded an increase of 23 percent compared to the previous year. The brand is also gaining popularity in Asia, especially in China and South Korea, where sales there are up an impressive 72.4 percent compared to 2022. With a spectacular 2024 haute couture show in Paris, Maison Margiela is starting the new year with determination and a powerful momentum.
The transformation of the Diesel brand is also bringing tangible results. The brand’s sales, under the leadership of creative director Glenn Martens, grew by 13 percent compared to the previous year. This growth was driven in particular by the popularity of Diesel 1dr bags and the women’s collection, which now accounts for half of the brand’s business. Additionally, the company is enjoying growing interest from younger consumers, with Generation Z making up 35 percent of the company’s customer base.
“I am proud of what we have achieved in 2023. It was a challenging year, but our brands continued to grow in all markets, not only in key locations such as the US, China and Japan, a historic market for us, but also in new areas such as South Korea, which is doing very well, and other Asian markets,” he said in a statement founder and president of OTB Group, Renzo Rosso. All that remains is for us to see how the future of fashion will shape up in the coming decades. Will Maison Margiela and Diesel remain the driving force of OTB Group?