Parlux x Steve Madden – two titanic entities that have been shaping the world of fashion and perfume for years. Parlux, known for its perfect sense of trends, returns with a new fragrance created in collaboration with the clothing brand Steve Madden. Madden returns to the perfume arena after his first solo attempt in 2018. Goldie Eau de Parfum, because that is the name of the fruit of this partnership, priced at USD 78, is not just a fragrance. It is a manifestation of woody-floral beauty, expressing the essence of femininity and the power of expression. It is also the first step towards Steve Madden’s new fragrance wardrobe, which Parlux intends to complement with more compositions.
The meeting of two worlds
In September 2018, Steve Madden launched a one-off DTC fragrance series called The Factory, presenting five unique perfumes such as She Plays With Fire, Secret Girls Club or Delusional Heart, available at an affordable price – each for $18. Asked about returning to the world of perfumes almost 6 years later, the brand claims that it is not only a matter of expansion, but also the perfect time to rediscover the magic of scents. Synergy with a giant in the perfume industry creates a unique opportunity to dive into this fascinating field.
Lori Singer, president of Parlux, emphasizes that Goldie is not just another fragrance. It’s a vision of the future that starts from the very heart of collaboration between two brands that love challenges and the search for new horizons. The Parlux brand itself has recently been known for its stunning success in the fragrance industry thanks to collections such as Billie Eilish’s gourmand line or Drake’s Better World Fragrance House.
Now, Parlux aims to transform Steve Madden’s groundbreaking fragrance moment into a lasting presence in the marketplace. With a track record of successful partnerships in the retail fashion industry, Parlux believes in the long-term success of the Parlux x Steve Madden collaboration. “We have built successful partnerships in the retail fashion industry – from Vince Camuto to Kenneth Cole to Tommy Bahama. We believe in the durability of the Steve Madden brand and the potential of this partnership.” – Singer emphasized.
Parlux x Steve Madden – what does the Goldie fragrance offer?
Goldie, or rather Goldie Eau de Parfum, named after Madden’s younger daughter, is a real challenge to loyal Steve Madden fans, as well as an attempt to appeal to a new generation of young consumers. Developed by renowned perfumer Givaudan Christine Hassan is a composition of bergamot, pear and jasmine. Enclosed in a unique bottle decorated with a golden heart, which symbolizes individuality and beauty, not necessarily perfection.
Responding to the needs of youthful exuberance, the fragrance also includes woody base notes such as amberwood, soft musk and sandalwood. Lori Singer also emphasizes that the goal was to preserve Steve Madden’s authenticity and style through a new form of expression – fragrance. Goldie Eau de Parfum is not just a product, it is a manifestation of the values and ideas that constitute the core of the Steve Madden brand. It is an invitation to a journey through the world of fragrances, where everyone can find their place.