On the occasion of the upcoming Year of the Snake, the Italian fashion house proves once again that capsule fashion is not just clothing, but also a sophisticated story about culture, tradition and modernity. Prada’s new capsule collection celebrates the Chinese zodiac, while creating a space for dialogue between art, history and modern design. The snake, a symbol of wisdom, intuition and transformation in Chinese culture, becomes the leitmotif of this unique line, full of luxury and meaning.
A New Interpretation of the Snake
New campaign promoting the collection, titled“We, The Snake”, is a visual feast full of subtle references to the cultural meanings of the snake. The snake, as a sign of the Chinese zodiac, symbolizes both individualism and wisdom. Prada, under the creative direction of Ferdinando Verderi, breaks stereotypes, transforming it into a symbol of community, cooperation and exchange of experiences.
The photographs by Oliver Hadlee Pearch present an unusual concept of a snake as a chain of human figures. The campaign features brand ambassadors such as Jia Ling, Li Xian and Ma Long, as well as prominent figures from other fields: art historian Wu Hung, artist Peng Wei and architect Rossana Hu. The whole is emphasized by the brand’s logo, a wavy line growing from the head and tail of the reptile, which gives the project sensuality and dynamism.
Prada Capsule Collection – What Can We Expect?
Prada’s capsule collection is the epitome of refined minimalism, enhanced with snake-inspired details. For women, the brand has prepared pleated skirts paired with perfectly fitted jackets and blouses, as well as dresses decorated with intricate appliqués.
In the men’s section, attention is drawn to large coats, jackets and trousers in loose cuts, comfortable and elegant. The collection is complemented by two exclusive bags in shades of deep green – a subtle nod to nature and the symbolism of renewal.
The accessories are also real gems. The most fashionable handbags, leather cubic bags with elegant gold fittings or practical shoulder bags with detachable accessories, which are suitable for both everyday outings and more formal occasions.
Art, Fashion, Sound
In addition, in its latest campaign, Prada has prepared a series of unique accompanying projects that aim to deepen the dialogue about the symbolism of the snake. One of them is a podcast“Speaking of the Snake”, curated and hosted by Violet Wang. This podcast aims to explore the role of the snake in art, culture, and history. Episodes will be available on Apple Podcasts and Xiaoyuzhou on January 6, allowing listeners to delve deeper into the fascinating meaning of this reptile.
The project also includes a film directed by Dorothy Sing Zhang, which is an artistic extension of the idea of community and harmony. The entire cast, made up of artists, historians and models, creates a coherent vision that takes the symbolism of the snake to a whole new level. So if the Year of the Snake heralds new beginnings, then Prada’s capsule collection is a unique announcement.