When the world of fashion meets basketball, something more than just a partnership is born—a manifesto of courage, authenticity, and style emerges. The extraordinary Coach x WNBA collaboration is not just a strategic alliance between two brands, but above all a shared mission to empower women to express themselves. This exclusive partnership makes Coach the official luxury handbag partner of the WNBA, opening a new chapter in the history of sport and fashion.
The extraordinary Coach x WNBA collaboration and a new generation of stars
The start of the collaboration coincided with one of the most important events on the WNBA calendar. It was the 2025 Draft, held on April 14 at The Shed in New York. Rookies walked for the first time on the ” orange carpet ” presented by Coach, showcasing their unique styles and personalities.
The brand has highlighted five exceptional athletes who bridge the worlds of sports and fashion: Paige Bueckers (University of Connecticut), Hailey Van Lith (Texas Christian University), Aneesah Morrow (Louisiana State University), Kiki Iriafen (University of Southern California), and Sonia Citron (Notre Dame). These young talents embody the spirit of the new collaboration—strength, authenticity, and individuality.
When fashion meets sport, a message is created
The new initiative is more than just a logo on a bag. It’s a mission. Coach as a brand has long championed the motto – the courage to be yourself. The partnership with the WNBA fits perfectly into this philosophy, celebrating authenticity, diversity, and individuality, especially in a world where sport and lifestyle are becoming increasingly intertwined, and sports fashion is playing an ever-greater role.
One of the key elements of the partnership will also be the brand’s involvement in the WNBA Pride program, where Coach will become the title partner. This support will include, among other things, the production of the “Pride Is Love” series and a presence at games broadcast across the United States.
As Joon Silverstein, the brand’s Chief Marketing Officer, emphasized: “Coach and the WNBA believe in the power of self-expression. We are proud to support these bold athletes who inspire others by showing how much is possible when you embrace who you are—both on and off the court.”