Men’s fashion has undergone a true revolution in recent years. Men are increasingly paying attention not only to the functionality of their clothing, but also to its aesthetics, quality of craftsmanship, and brand prestige. The most renowned men’s jacket brands are now synonymous with style, comfort, and durability. Since choosing the right jacket is no longer just about protection from the cold, but a decision that highlights personality and taste, let’s take a look at ten brands that have been setting the standard in men’s outerwear for years.
The most famous men’s jacket brands – The North Face
The The North Face brand is more than just an outdoor clothing manufacturer—it’s a symbol of courage, determination, and a deep love for nature. It was born in the 1960s in San Francisco, at a time when the world was just beginning to discover the beauty of freedom and self-expression through lifestyle. The name, inspired by the most challenging north face of a mountain, became a metaphor for the obstacles the brand set out to conquer. Today, its logo—a distinctive semicircle evoking the outline of a mountain peak—appears not only on the backpacks of Himalayan climbers and the jackets of alpinists.
The North Face jackets are the epitome of functionality. Windproof, waterproof, and snow-resistant, they’re designed for the most demanding conditions while remaining lightweight and comfortable. Inside, they feature technologies created for the extremes: innovative insulation layers, breathable membranes, and constructions that guarantee maximum freedom of movement . Yet, the strength of The North Face lies not only in its technical specifications. Minimalism, a subtle logo, and a muted color palette fit perfectly into the modern “athleisure” trend, blending urban chic with comfort inspired by nature.
Canada Goose
The Canada Goose brand is also a true legend, born out of the need to survive in the harshest climatic conditions. Its story began in the 1950s in chilly Toronto, where the brand’s founders set out to create clothing that could withstand the Canadian winter—one of the most demanding in the world. Over time, the down-filled trendiest jackets with the distinctive red-and-white emblem depicting a map of the Arctic have become a symbol of quality, reliability, and prestige.
Canada Goose doesn’t just make ordinary jackets. Each piece is a testament to precision and expertise—handcrafted from the finest materials and filled with certified goose down for unmatched warmth. The brand pays attention to every detail: from sturdy, frost-resistant zippers to specially designed hoods that shield from wind and snow. The minimalist design, perfect proportions, and balanced colors ensure every jacket looks elegant in any setting. This is fashion that doesn’t follow trends, but sets them.
Moncler
When it comes to luxury jackets, the name Moncler comes up almost instantly. This is a brand that has managed to blend the world of technical mountain wear with haute couture, creating a unique space where functionality meets elegance. Its story dates back to 1952, when a company producing equipment for mountaineers was founded in the small town of Monestier-de-Clermont, at the foot of the French Alps.
Today, their jackets are instantly recognizable—shiny, perfectly tailored, with a subtle rooster-shaped logo that has become a hallmark of winter elegance. These garments blend tailoring expertise with advanced technology. Lightweight yet exceptionally warm, sophisticated in design yet practical for everyday wear. But Moncler is also a brand with an artistic soul. Through its Moncler Genius projects, it collaborates with the world’s most creative designers to create collections that go beyond the traditional boundaries of men’s fashion.
The most renowned men’s jacket brands – Patagonia
Another entry in the category of most famous men’s jacket brands is much more than just an outdoor clothing manufacturer. Patagonia was born out of a passion for nature and a commitment to its protection, and for decades has remained a pioneer of sustainable fashion. Its founder, Yvon Chouinard, was himself a climber and visionary who wanted to create clothing that serves both people and the planet. Today, the brand stands as a symbol of responsibility—using recycled materials, reducing water consumption, and supporting environmental initiatives around the globe.
Their jackets are not only an example of sustainable fashion, but also a synonym for functionality and durability. Lightweight, wind- and rain-resistant, they are perfect for the mountains, the forest, and the everyday rhythm of the city. Their design remains simple yet distinctive—minimalist in form, but full of genuine adventurous spirit. By wearing Patagonia, a man not only chooses quality, but also joins the ecological movement that proves fashion can be responsible.
Barbour
And now something for fans of British spirit. Barbour is the very essence of English style, captured in every drop of wax used to treat its luxury men’s jackets. Founded in 1894 in the south of England, the brand has stayed true to its roots for over a century, creating clothing that blends practicality with aristocratic charm. Its waxed jackets, originally designed for farmers and hunters, quickly became an inseparable part of the British landscape—from country estates to the streets of London.
The distinctive Barbour Tartan check, metal zippers, brass buttons, and the slightly aged texture of the fabric give each jacket its own story. While the brand isn’t afraid of modern interpretations, it remains true to the idea of timeless elegance and solid craftsmanship. It’s the choice of men who appreciate classic style, discretion, and that special kind of confidence that comes from wearing a well-tailored jacket with heritage.
Arc’teryx
Next, a breath of fresh air and something for young consumers craving quality paired with design. The brand Arc’teryx is a gem of Canadian outdoor engineering, with a philosophy rooted in the pursuit of perfection in both form and function. Born from a passion for the mountains and the need to create apparel that can withstand the most demanding conditions, its designs are crafted with surgical precision. Every seam, every layer of fabric serves a specific purpose, and the whole is the result of years of research and testing in real-world environments.
However, Arc’teryx is not just a technical brand—it also embodies a modern aesthetic. Its minimalist design, restrained color palette, and meticulous detailing make these jackets perfectly suited for urban environments, becoming an integral part of the “techwear” style. This is clothing for men seeking harmony between nature and modernity, between function and form. Arc’teryx is the choice of those who know that technology can be as beautiful as it is effective.
Stone Island
The Stone Island brand embodies the essence of Italian fashion — bold, rebellious, and driven by an experimental spirit. It was founded in the early 1980s as a project by Massimo Osti, a visionary who fused military functionality with artistic sensibility. Since then, the compass logo has become a symbol not only of fashion, but also of a distinct mindset: open, independent, and confident in its own style.
Collections by Stone Island are the result of an obsessive approach to materials. The brand is renowned for its unique fabric dyeing technologies, giving each piece a one-of-a-kind character. They experiment with colors, textures, and technical fibers, creating designs that resemble works of functional art. Italian precision meets laboratory innovation here—every jacket is the outcome of rigorous testing, experimentation, and a relentless pursuit of perfection.
Columbia
When compiling a list of the most well-known men’s jacket brands, it’s impossible not to mention this one. Columbia is a brand that has proven for years that durability and accessibility can go hand in hand. Founded in 1938 in the American state of Oregon, the brand’s history is a story of family passion and a practical approach to fashion. Columbia has always created clothing designed first and foremost to protect and provide comfort. No unnecessary extravagance—just undeniable effectiveness.
Columbia jackets are synonymous with functionality. They utilize technologies designed to withstand a variety of climate conditions—from urban dampness to harsh mountain air. The Omni-Heat system, which reflects body heat, and Omni-Tech, ensuring breathability and waterproofing, make these jackets both lightweight, warm, and durable. Their design remains simple yet refined—free from unnecessary embellishments, with a focus on comfort and freedom of movement.
The most famous men’s jacket brands – Tommy Hilfiger
Tommy Hilfiger is a brand that has defined the concept of American style for decades. It embodies ease, elegance, and timeless confidence—qualities that make its jackets as versatile as they are stylish. Since its beginnings in the 1980s, Hilfiger has skillfully blended sporty nonchalance with a touch of preppy—a distinctive, slightly academic style inspired by the elite campuses of the Ivy League.
Tommy Hilfiger jackets stand out for their simplicity of form, exceptional craftsmanship, and subtle branding that highlights rather than dominates. The brand perfectly balances between autumn-winter elegance and everyday wear, creating pieces that fit both the urban hustle and weekend relaxation. Each model blends classic style with a modern twist. It’s proof that style can be both sophisticated and effortless. Hilfiger also reminds us that true fashion doesn’t require excess—just confidence and a well-tailored jacket.
Napapijri
Closing the top 10 men’s jacket brands ranking, we invite you to take a closer look at Papapijri. This brand embodies the spirit of travel—not just in the literal sense, but also as an inner journey. Founded in 1987 at the foot of Europe’s highest peak, Mont Blanc, where Italian creativity met Nordic simplicity and the raw beauty of nature. The name “Napapijri” itself comes from Finnish and means “Arctic Circle.” This perfectly reflects the brand’s philosophy: living in the rhythm of adventure, curiosity about the world, and a constant quest for discovery.
Napapijri jackets, especially the iconic Skidoo model, combine functionality with a unique sense of style. The distinctive anoraks with a large front pocket and the Norwegian flag patch have become an icon of urban outdoor fashion. Lightweight, wind- and rain-resistant, yet exceptionally comfortable. These garments are designed for movement, freedom, and individuality. From the very beginning, the brand has focused on innovative materials and smart solutions that protect against the cold without sacrificing aesthetics.