For years, Chanel has proven that it can create not just fragrances, but entire worlds of emotion, stories, and inspiration. The new Chanel Chance fragrance has become an absolute hit, and to celebrate the launch of the new bottle, the brand invited guests to an intimate event at Paris’s Soho House, highlighted by the premiere of the specially produced film “Taking A Chance in Music.”
The new Chanel Chance fragrance unveiled amidst music and art
The film, created in collaboration with Wax Poetics magazine, featured global music stars. On screen, we saw: Solange Knowles, Neneh Cherry, Yukimi, and Angèle, the ambassador of the new fragrance. The artists discussed how chance, intuition, and courage shape their creative journeys. The main theme was the role of jazz as a symbol of freedom and expression. The conversation also touched on how often the most beautiful moments in an artistic career are born from unexpected decisions.
“From day one of our collaboration, it was clear that wanted to embark on a musical journey,” revealed Dave Holt, creative director of Wax Poetics. He emphasized that the main goal was to show that courage and taking risks are inseparable parts of every artist’s life.
Celebration in the heart of London
The celebration of the new fragrance didn’t end in Paris, however. Chanel brought its spirit to the streets of London as well, organizing an extraordinary artistic event in the trendy Shoreditch district. At the heart of this urban setting, a pop-up store was created, attracting guests with its creative atmosphere and open until May 5th.
The interior of the pop-up is adorned with a pop-art mural depicting the bottle of the new fragrance and the campaign slogan: “Take your chance!”. Motifs related to the legendary figure of “Coco” Chanel were present in the décor details, including a special dice-inspired box hiding mystical messages about the meaning of chance and destiny. Numerous attractions were also prepared for visitors to the brand’s boutique. There were also machines with perfume samples, prize lotteries, and fragrance stations where guests could discover other compositions from the Chance line.