Victoria’s Secret is one of the most iconic brands in the world of lingerie and sleepwear. It offers a wide range of lingerie, from classic, solid sets to more exclusive and embellished models. For years it has set the standard for beauty, and now it has taken a bold step towards a new collection entitled “The Icon”. Victoria Secret and the return of supermodels means nothing more than a new campaign featuring the most famous faces of the previous era of modeling! Who will we see in it and how will this iconic comeback be received?
Immortal faces in the fashion industry
Supermodels, these extraordinary women, become not only fashion icons but also inspirations for millions of people around the world. Their beauty, self-confidence and ability to present fashion on the runway have made them unforgettable figures in the fashion industry. Although the first of them appeared in the years 60s and 70s of the 20th century, it was the 90s that saw this phenomenon reach its peak. Names such as Cindy Crawford, Claudia Schiffer, Naomi Campbell or Kate Moss quickly crossed the boundaries of culture and nationality, connecting different worlds in a fascinating way.
source: teenvogue.com
How big of a role do supermodels play? They are not just people who represent brands and designers, they are also women who influence the perception of beauty in society. Their influence extends beyond the fashion runways. – are icons that convey important messages and inspire to achieve dreams. Today, supermodels from that era are still present in the fashion world, although their roles may be different.
For example, Naomi Campbell, known as the “black diamond”, she is still active as a model, but also works as a philanthropist and activist. Gisele Bünchen, known as one of the highest-paid models of all time, after ending her career on the catwalks focused on charity work and ecological projects, becoming an ambassador for a healthy lifestyle and environmental protection. Adriana Lima, on the other hand, although she ended her career as a Victoria’s Secret Angel, currently works as an ambassador for various brands and an activist in the field of gender equality.
An unusual combination – Victoria Secret and the return of supermodels
The upscale lingerie brand, hoping to make a comeback after a tumultuous few years, has enlisted some of its famous faces. Earlier in 2019, the brand dropped its runway show, ending a 24-year run. It was a reaction to historically low viewership and on Ed Razek’s controversial comments, a former chief marketing officer of parent company L Brands, regarding the exclusion of transgender models. The situation was exacerbated by a statement published last year Hulu documentary, which delved into the company’s past ties to Jeffrey Epstein.
source: cnn.com
The brand, although still facing adversity, announces the Icon collection as a fresh return to the market. It promises ” “first of its kind lifting and shaping technology” in the new demi push-up bra. Alongside the returning supermodels, the new campaign features models Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He and Emily Ratajkowski. All of them have previously walked in the brand’s shows or recently joined VS Collective. Victoria Secret and the return of supermodels is therefore certainly a very media-friendly combination. It seems that it is intended to serve the brand to revive its image. However, will this have an impact on sales of the new collection?