Table of Contents
- Fall 2025 on the horizon: is the show making a comeback?
- What’s confirmed for 2025: dates, format, scale
- Why it matters: the evolution of the format and the debate over representation
What’s next? Follow announcements and set realistic expectations
After a four-year hiatus, the Victoria’s Secret show returned to the runway in 2024, reigniting interest among both fashion fans and critics. Now, as fall 2025 approaches, the question of the next edition is becoming increasingly relevant. Will the brand choose to continue the tradition and host a show this year?
Autumn 2025 on the horizon: is the show coming back?
The show revival in 2024 received mixed reactions. On one hand, many fashion enthusiasts welcomed the return of this iconic event; on the other, there were criticisms regarding its lack of inclusivity and outdated format. In light of these opinions, the decision to hold the show in 2025 takes on special significance, both culturally and from a business perspective.
In this article, we will explore several key issues:
- What is already known about the planned show in 2025?
- How does the Victoria’s Secret brand respond to allegations of lacking inclusivity?
- What can we realistically expect from this year’s edition?
- Where can I follow the latest announcements and information on this topic?
We invite you to keep reading to learn more about the future of one of the world’s most iconic fashion shows.
What is confirmed for 2025: dates, format, scale
Victoria’s Secret has confirmed the return of its iconic fashion show in the fall of 2025. This will be the second show since its revival in 2024, which took place after a six-year hiatus.
Broadcast format
In 2024, the show took the form of a one-hour livestream available on multiple platforms, such as Amazon Prime, YouTube, and the brand’s own apps. This format proved effective, allowing a global audience easy access to the event. Therefore, the most likely scenario for 2025 is the continuation of this broadcast model.
Scale of production and audience
Traditionally, Victoria’s Secret shows featured between 40 and 60 models. In 2024, 50 models walked the runway, including well-known figures such as Adriana Lima, Gigi Hadid, and Taylor Hill. The global reach of the live broadcast and the availability of on-demand content contributed to a significant increase in the brand’s sales.
Location and schedule
At present, no official date or location for the 2025 show has been announced. Industry speculation suggests the event may take place in New York or one of the European cities, but these are only assumptions.
As the show date approaches, Victoria’s Secret is expected to reveal more details regarding the location, date, and other aspects of the production.
Why it matters: the evolution of the format and the debate over representation
The Victoria’s Secret show has been a major part of pop culture for years, attracting millions of viewers worldwide. However, in recent years, the brand has faced criticism over its lack of diversity and representation, leading to significant changes in its strategy.
Key moments in the history of the Victoria’s Secret show
- 1995: The inaugural Victoria’s Secret show, which quickly gained popularity.
- 2001: Record-breaking TV viewership reached 12.4 million viewers.
- 2018: Viewership dropped to 3.3 million, signaling declining interest in the format.
- 2019-2023: A hiatus in organizing traditional shows due to criticism and the need to restructure the brand’s image.
- 2023: Experimental project “World Tour,” aimed at showcasing collections from various artists around the world.
- 2024: A return to the classic runway show, featuring greater diversity among models.
Controversies and Their Impact on the Brand
A new era: inclusivity and diversity
In response to criticism, Victoria’s Secret has taken steps to increase diversity in its campaigns and shows. In 2024, the runway featured models of various body types, ethnic backgrounds, and gender identities, including Paloma Elsesser and Valentina Sampaio. This shift reflects a broader industry trend, where brands like Rihanna’s Savage X Fenty have prioritized inclusivity from the start, earning consumer acclaim.
Dilemmas related to the new strategy
Despite positive changes, Victoria’s Secret has faced accusations of so-called “woke-washing,” meaning superficially engaging in social movements for marketing benefits. Critics emphasize that authenticity in these actions is crucial for the brand’s perception. On the other hand, many consumers appreciate the company’s efforts toward greater representation and diversity.
Victoria’s Secret’s strategic changes reflect social evolution and growing consumer expectations regarding representation and inclusivity. The brand’s future actions will be crucial for maintaining its market position and rebuilding customer trust.
What’s next? Follow the announcements and set realistic expectations
The upcoming Victoria’s Secret 2025 show is generating significant excitement among fashion enthusiasts worldwide. To stay updated with the latest information and avoid misinformation, it’s important to know where to find official announcements and how to interpret the available materials.
Where to follow official announcements
To get the latest and most reliable information about the Victoria’s Secret 2025 show, it is recommended to follow these channels:
- Victoria’s Secret official website: Regularly updated with the latest announcements and event details.
- Victoria’s Secret social media profiles: Both global and Polish accounts on platforms like Instagram and X (formerly Twitter) frequently share news and announcements.
- Newsletter: Subscribing to the official newsletter gives you direct access to the latest updates.
- Industry media: Renowned sources such as Business of Fashion, Vogue, and Variety frequently publish reliable articles and analyses about upcoming events in the fashion world.
To distinguish official statements from rumors, pay attention to the source of the information. Official announcements come directly from Victoria’s Secret or reputable industry media. Rumors often appear on lesser-known blogs or online forums and may not be reliable.
What’s real vs. wishful thinking
Analyzing current trends and available information, it can be anticipated that:
- Show broadcast: There will likely be a one-hour stream available on various platforms, similar to 2024.
- Announcements regarding the date and location: These may be released in early autumn, allowing for proper preparation for the event.
- E-commerce integration: Special offers or product “drops” may be available during or immediately after the show broadcast.
It’s important to approach unconfirmed information with caution and avoid excessive expectations that could lead to disappointment.