A brand that once again proves tradition and innovation can go hand in hand. “Visionary Journeys” – the new exhibition Louis Vuitton in Osaka is a truly unique event, blending over 170 years of the brand’s history with contemporary touches to create an unforgettable experience for visitors.
“Visionary Journeys” – tradition that inspires the future
The exhibition, held at the Nakanoshima Museum of Art in Osaka, showcases over 1,000 unique pieces. Among them are exclusive models created for Zendaya, antique trunks from the 19th century, and a piece of monogram canvas dating back to 1896. Curator Florence Müller ensured that each of the 12 themed rooms tells a different chapter in the fashion house’s story. From Georges Vuitton’s revolutionary designs to Japanese inspirations and contemporary collaborations with Pharrell Williams.
Innovation that builds a legend
One of the most futuristic elements of the exhibition are robotic arms that test the durability of the iconic handbags. This is clear proof that Louis Vuitton never leaves quality to chance. There are also surprises, such as the Atelier Rarex room. For the first time, unique custom-made creations designed for the stars of the world’s biggest fashion events were unveiled there to a wider audience.
The “Visionary Journeys” exhibition is also an example of the brand’s new approach, which Pietro Beccari, president and CEO of Louis Vuitton, calls “retail-tainment”. It’s a blend of commerce, education, and lifestyle. It’s also a story of history, passion, and vision that has inspired the loyalty of millions of customers around the world for over a century.
