Imagine this: a sunlit slope in the Alps, the height of winter, snow sparkling like diamond dust. On the White Turf racetrack, horses race across the frozen lake, and in the stands—Anne Hathaway in a fur coat and… snow boots worth several thousand zlotys. This is St. Moritz, the Swiss resort where winter fashion worn by celebrities sets trends for the entire world. And where snow boots have become a true statement piece.
What snow boots are celebrities wearing in St. Moritz—and why is everyone watching them?
Every year, White Turf attracts around 40-50 thousand guests—from aristocrats to Instagram influencers. Everyone is watching not only the horses, but also the celebrities’ outfits. Kendall Jenner, Bella Hadid, and local stars sport tall, furry snow boots that quickly land on magazine covers. Luxury brands have seen sales of these models rise by about 25% over the past two years—thanks to the presence of stars on the Alpine slopes.
The trend from the Swiss mountains is now making its way to Polish cities. Because snow boots are no longer just footwear for skiing —they’re winter elegance, comfort, and a touch of glamour. In this article, I’ll show you:
- Which styles reign supreme in St. Moritz for the 2025/2026 season
- How celebrities wear snow boots—and what you can learn from it
- Which styles will work for the Polish winter (and won’t break the bank)
From UGG to Moncler – a brief history of snow boots in St. Moritz
Snow boots have come a long way—from the beaches of Australia all the way to the red carpet at White Turf in St. Moritz. It wasn’t an overnight transformation, but rather a slow evolution over decades.
From surf shoes to après-ski in the Alps
The 1970s and 1980s mark the beginning of the story. UGG Australia designed sheepskin boots for surfers who needed something warm after coming out of icy water. At the same time, in St. Moritz, a completely different kind of footwear reigned—simple after-ski boots made of felt and leather, functional but not particularly flashy.
The real breakthrough? The 2000s and the celebrity boom. Paris Hilton started wearing UGGs on red carpets, but the key moment came in 2003— Kate Moss appeared in brown UGGs at White Turf. Suddenly, sheepskin boots became cool.
When snow boots became high fashion
Around 2010, luxury brands finally took notice. Moncler, Moon Boot, Canada Goose —they all joined the game. I remember a 2014 post by Chiara Ferragni from St. Moritz in metallic snow boots—social media definitely changed the rules.
The pandemic brought another wave: Stella McCartney focused on sustainability, EMU made a comeback in 2022/2023, and Scandinavian minimalism paved the way for current trends. Thanks to this evolution, today we have “urban snow boots”—the kind worn by Polish celebrities not just on the slopes.
Top snow boot models 2025/2026 inspired by St. Moritz
Brands and colors that rule in St. Moritz
At White Turf 2025, it’s immediately clear who ruled the season — above all, UGG (especially the Classic Mini), Moncler Grenoble with its iconic silver styles, Moon Boot, and EMU. Among Polish brands, Born2be and Wojas stand out, blending urban ease with surprisingly good insulation. Scandinavian minimalism reigns: greys, beiges, black, a touch of silver — bright neons? Completely passé.
A list of celebrity snow boot models for winter 2025/2026
Here are specific models from fashion reports and their technical advantages:
| Model | Material/insulation | Water resistance | Temp. range | Approximate price |
|---|---|---|---|---|
| UGG Classic Mini | Leather + sheepskin | Partial | down to -5°C | ~700-900 PLN |
| Moncler Grenoble silver | Synthetic + PrimaLoft | Full | down to -15°C | ~3000 PLN |
| Moon Boot Makalu | Nylon + thermal insulation | Full | down to -20°C | ~500 PLN |
| Born2be Urban Snow | Eco-leather + polyester fur | Okay | down to -10°C | ~250 PLN |
| Wojas EcoFur | Leather + eco-fur | High | down to -12°C | ~400 PLN |
Kendall Jenner pairs her UGGs with a long cashmere coat and slim leggings. Anne Hathaway opts for Moncler Grenoble + a puffer bomber and dark jeans. Chiara Ferragni combines Moon Boot with an oversized shearling coat—the result? Alpine glam without going overboard.
How to channel celebrity style into your winter snow boots
You don’t have to go to St. Moritz to wear snow boots like the stars. All it takes is a conscious choice that combines their aesthetic with Polish reality—freezing temperatures, thaws, and our unique climate.
How to choose St. Moritz-style snow boots for the Polish winter
Start with being honest with yourself: do you spend more time on the slopes, or rather between your car and the mall? That’s the key question. Next, consider the temperatures—if you live in the mountains, you’ll need insulation for at least -30°C and a sturdy Vibram sole. If you mostly walk on slippery sidewalks, your top priorities should be anti-slip features and GTX waterproofing.
And one more thing: is design, technical performance, or maybe sustainability most important to you? Studies show that good snow boots reduce ice-related injuries by up to 40% —so it’s not just about style, but also safety.
Trends 2026: What Will Be Worn After White Turf
The market is shifting towards sustainable materials – by 2025, 60% of new models will feature them. Recycling, eco-fur, vegan versions of luxury shoes. On the horizon: sneaker-snow boot hybrids (Balenciaga is already testing them), battery-heated footwear, and a comeback of retro-style boho suede.
By shopping now, you can “get ahead of the trend”—choose a model that will hold its value next year. Treat snow boots as an investment in both style and safety, adapting St. Moritz inspirations to local conditions. After all, in winter, it’s the shoes that can save your entire look.
Kate 77
lifestyle & inspiration editorial team
HCF