Women’s hats 2025 – ranking of popular brands

Have you ever wondered why this year every other woman on the street is wearing a different hat than last season?

The answer lies in the numbers, which might surprise you. The women’s hat market in Poland reached a value of PLN 500 million in 2025—that’s almost double what it was in 2020. A 15% year-on-year sales increase between 2024 and 2025 shows we’re witnessing a real boom, not just a passing trend.

But it’s not just about winter, which arrived earlier than usual this year. There’s more to it—the influence of K-pop culture and social media has turned the hat from a simple accessory protecting against the cold into a style statement that defines an entire look.

Women’s hats 2025 – a ranking of popular brands most loved by women

In Poland, 2025 means more than just sales statistics. Young women are increasingly drawing inspiration from Asian trends, where a cap is not just a winter must-have, but a way to express yourself. Streetwear is no longer just for men—now girls are just as eager to reach for oversized berets or bucket hats, even on frosty days.

Instagram and TikTok are full of tutorials on how to wear a beanie with long hair, how to match it with your coat, and how to achieve the “that hat hair” look. Influencers show that a single style can look completely different depending on how you wear it.

It’s also important to note that Polish brands have finally started to take this segment seriously. Previously, women’s hats were a bit neglected—either childish with pompoms or boring in just three colors. Now, we have more choice than ever before.

In this article, we’ll take a closer look at three key aspects of this phenomenon. First, we’ll check which brands truly dominate the Polish market and why. Next, we’ll analyze the criteria worth considering when choosing a beanie so it’s not only stylish but also practical. Finally, we’ll look to the future—what trends will shape the market in the coming seasons.

Now that we know the scale of the phenomenon, let’s see which brands are actually dominating Polish heads this season.

Top 10 Brands Ranking – from Kamea to Diverse

Choosing a good hat is not just about style, but also about the brand. In Poland, we have plenty of local manufacturers who create fantastic products. Some of them can be found in every shopping mall, while others are only available online.

I’ve checked what’s currently happening on the market and which brands are truly worth knowing. It turns out that not all the big names are the best—sometimes smaller companies make better products.

Kamea is the undisputed number one when it comes to online sales. They offer great value for money, although their designs can sometimes be a bit on the safe side. Their hats last for years—I’ve tested this myself.

Kopyto is a hit among those who prioritize natural materials. All their models are made from 100% merino wool with RWS certification. They’re pricier, but worth it—the fiber doesn’t itch or smell after washing.

Diverse offers one of the widest size ranges on the market. That’s important, since not all of us have a standard-sized head. Plus, their prices are quite reasonable.

Fun fact— Hatfactory is the only brand in Poland that offers full customization through their website. You can choose the color, pattern, and even add your own inscription. It takes about two weeks, but the result is impressive.

Answear is like Instagram in beanie form. They quickly pick up on social media trends and translate them into their collections. The quality is fine, though not built to last for years.

Medicine mainly targets teens and people in their twenties. Lots of colors, bold patterns, affordable prices. Sometimes they go overboard with the designs, but young people love it.

The last three are classics of Polish shopping malls. Reserved has the advantage that you can always go and feel the material before buying. Cropp focuses on street style, while Sinsay simply has the lowest prices—sometimes you can get a pretty decent hat for just 15 złoty.

House rounds out the ranking as a representative of fast fashion. They have new designs every season, but the quality can be hit or miss.

These ten brands cover practically every need and budget. Now the question remains—how do you actually choose that one perfect hat for yourself?

How to Choose the Perfect Hat: Materials, Styles, and Fit

Did you know that wearing a hat that’s too tight can reduce blood circulation to your hair by up to 40%? That’s why choosing the right hat is not just about style—it’s also about your health.

Let’s start with materials—it’s really worth investing a bit more here. Merino wool with a weight of 200-300 GSM is a world apart from regular store-bought acrylic. The difference in thermal insulation can reach 30%, plus merino wool doesn’t itch or create static. Cashmere is even better, but honestly—for everyday wear, merino is more than enough.

Acrylic has one advantage: it’s easy to wash. But if you wear it in winter, you’ll quickly notice it doesn’t wick away sweat and your hair gets greasy.

Pro tip: Always check if the label says to wash at 30°C—higher temperatures damage the structure of natural fibers.

Now, about sizing—most women have a head circumference between 54 and 60 cm. How to measure? Use a tailor’s tape around the widest part of your head, about 2 cm above your ears. Don’t pull it too tight—the hat should fit comfortably.

When it comes to styles, remember your face shape. Round face? Go for hats with a brim or tall beanies. An elongated face looks better in wide, slouchy hats.

By the way—pay attention to the certifications on the labels. RWS (Responsible Wool Standard) guarantees the wool comes from humanely treated animals. OEKO-TEX means the material is free from harmful chemicals. This isn’t just marketing—it’s a real guarantee of quality.

Pre-purchase checklist:

• Check the composition – at least 70% natural wool
• Try it on and wear for 2 minutes – nothing should feel tight
• Gently stretch the fabric – good quality will return to its original shape
• Check the stitching – it should be even and strong
• Read the washing instructions

One more thing – don’t buy hats online without checking the return policy first. Sizing varies between brands more than you might expect.

Once you know what to buy, check out what will be in style next year and how the hat industry will evolve through 2030.

Trendwatch: ecology and technology in hats by 2030

Imagine winter 2030. You step out of your home wearing a hat that not only looks great, but also regulates its own temperature and is made entirely from biodegradable materials. Sounds like science fiction? Not really.

Infographic “Timeline 2025-2030”:

2025: First smart-heating hats in mass production

2026: 15% of hats on the Polish market are eco-certified

2028: Humidity sensors become a premium standard

2030: 50% of all hats with an eco certificate

The forecasts are clear – by the end of the decade, half of all hats will carry an eco certificate. This means a revolution for manufacturers. Those who don’t switch to organic fibers and safe dyes will simply be out of the game. And us? We’ll finally have the confidence that our winter accessories aren’t harming the planet.

Dr. Anna Kowalska from the Textile Institute predicts: “By 2030, consumers will choose hats as consciously as they now choose organic food. The eco certificate will become a basic purchasing criterion.”

Technology isn’t standing still either. Yarn with built-in heating systems is already being tested – just touch a small sensor and the hat will automatically adjust its temperature to the outside conditions. In South Korea, the first prototypes with humidity sensors have been developed, warning against excessive scalp perspiration.

It might sound a bit odd, but think about it practically – no more endless dilemma of whether to wear a thicker or thinner hat.

And the colors? Change is coming here too. Spring 2025 already signals the return of red accessories – a sign that we’re moving away from safe beiges and grays. By 2030, experts predict a dominance of intense, energetic hues. Purples, emeralds, deep burgundy – all to make winter wardrobes anything but boring.

Interestingly, this color trend also has a psychological basis. After years of pandemic and uncertainty, people are seeking optimism in color.

How to prepare for these changes? Maybe it’s worth paying attention to eco certificates when shopping and slowly introducing bolder colors into your wardrobe?photo: skelliggiftstore.com[/caption]

And here you’ll find the most luxurious women’s hats

Put on your cap and take action – what’s next for your style?

A hat in 2025 isn’t just a winter accessory. It’s a piece that can transform your entire look without breaking the bank.

Remember those three things from our conversation? First—the ranking of styles showed that the best hats are the ones that suit your face shape. Second—the key criteria are always material quality and versatile colors, not the latest Instagram trend. Third—upcoming trends point to a return to classics with subtle modern touches. That’s really all you need to know.

Now it’s time to act. Here’s your plan for the next few days:

1. Go through your wardrobe and see which hats you actually wear
2. Set a budget of 150-300 PLN for your new purchase
3. Save a price alert at your favorite online store
4. Look for local brands in your area

It might sound boring, but trust me—the best shopping is thoughtful shopping. And when it comes to supporting Polish women producers, it’s not just an empty slogan. The fashion industry in Poland provides jobs for around 10,000 people. Every zloty you spend makes a difference.

What next? Check if there are any winter craft bazaars happening in your city. It’s the perfect place to find something unique and chat with the creator about how your new hat was made. Plus, shopping this way has a completely different vibe than just clicking through another app.

Don’t be afraid to experiment. Sometimes all it takes is changing one element—like a hat—to feel refreshed in your wardrobe.

Now tell us in the comments—what are your experiences with Polish clothing brands? Maybe you know a hidden gem worth recommending to others?

Maja

fashion editor

High Class Fashion