The fashion house is opening a new chapter in the brand’s visual communication. The new Givenchy campaign with Leibovitz goes beyond the classic presentation of a collection and focuses on a dialogue between fashion and the world of art. The project, signed by creative director Sarah Burton, demonstrates that contemporary luxury today is built not only through the product itself. The new Givenchy campaign according to Sarah Burton The campaign is based on…
The end of the year brought a clear rebound in financial results for the Italian brand. Moncler increased its sales by 7 percent in the fourth quarter, strengthening its position in the global luxury segment. This result exceeded market expectations and confirmed that the brand is effectively capitalizing on demand in key markets. Moncler increases sales, marking a successful close to the year. The main drivers of growth were…
An event took place in Paris that attracted collectors and luxury enthusiasts from all over Europe. The Chanel auction in Paris turned out to be a spectacular success, bringing in a total of 609,574 euros from the sale of 367 items from a single owner’s private collection. The final amount confirmed the growing strength of the collectible fashion market. The Chanel auction in Paris and fashion gems Under the hammer…
Fashion likes big names, but above all, it loves great stories—those that begin modestly and end up in the front row of the world’s style capitals. The story of the Trussardi brand is precisely a narrative of ambition, craftsmanship, and Italian temperament, capable of turning a leather glove into a symbol of luxury recognized from Milan to Tokyo. The story of the Trussardi brand, that is, from gloves…
Imagine a clothing brand that not only draws inspiration from sports but truly lives it. La Martina is an Argentine luxury brand from Buenos Aires that has focused on polo from the very beginning—not as a decorative element in its logo, but as the core of its identity. Their motto is simply “We are Polo,” and it genuinely shows. La Martina …
Is there a single “most expensive” bodysuit brand in the world? An overview of luxury brands, price levels, and trends, with a focus on the Polish market.
Analysis of the formula, effects, price, and availability in PL. Find out who La Mer The Regenerating Serum is for and whether it’s worth investing in this luxurious elixir.
The truth about Radio Child: a unisex EDP from Bibbi (2023) with fig and cashmere woods. Notes, performance, safety, as well as prices and availability in Poland.
A $500 cream, the promise of “broad-spectrum SPF 30,” and marketing that claims the texture “melts into the skin.” Sounds tempting, right? Except that L’Core Paris 24K Ultra Hydrating Day Cream from the “24K Gold Collection” is a product that raises more questions than answers. Especially since the official website of the Las Vegas brand shows it as “sold out”…
How to choose perfumes that really work in the cold on the slopes? Discover key notes, specific recommendations, and application tricks for an entire day of skiing.
Discover Shiseido Men Ultimune serum: how it works, who it benefits, and how to easily strengthen men’s skin every day.
Does cavitation liposuction deliver real results? Discover research data, patient reviews, indications, safety, and the costs of this procedure in Poland.
The new face of Balenciaga in the “Heart and Body” campaign. What does the brand’s move under Pierpaolo Piccioli mean, and how is the 25-year-old from Canada redefining the image of luxury?
The Ralph Lauren show on 10.02.2026 at the Jack Shainman Gallery, despite being off-schedule, was considered the opening of NYFW. Key looks, behind the scenes, and its impact.
Did you see Miley’s outfit at the Grammys on 01.02.2026? A black Céline trench coat with the belt cinched so tightly at the waist that I knew right away: this was no accident. Glamour called it outright: “spring’s biggest jacket trend.” And it’s not about a ’90s comeback, but something fresher. Spring jackets and trench coats with a distinct belt accentuating the waist, that whole…
I explain what Vibram Arctic Grip really is, how it works on ice and snow, and how to choose shoes with this sole for Polish winters.
How Balmain fuses Pierre Balmain’s archival DNA with the Instagram era, streetwear, and sustainable luxury, while remaining an icon of Parisian fashion.
How the luxury second-hand clothing market works, why it’s growing three times faster than new premium goods sales, and what this means for Polish women.
SS26 Dior in a nutshell: Anderson’s vision, key looks and techniques, show dates, availability, and market reception — with up-to-date data and quotes.
Mackage Elle is a ski suit priced between $1,350 and $1,690, offering thermal protection down to −20°C. This immediately signals that we’re not talking about a basic outfit for the slopes, but rather the premium segment, where comfort comes at a significant price. Mackage Elle—what is this fashionable winter suit? The brand itself does not…
Discover the trendiest ways to wear luxury wedge boots — from jeans and office looks to evening outings, with a focus on trends and body shape.
How to choose, wear, and care for a men’s puffer jacket for the Polish winter of 2025/2026 – from technology and trends to ethics and the future of the market.
What are layered creations, how do they combine haute couture with functionality, Polish tradition, and sustainable fashion — and how to wear them consciously.
How to wear a premium suit without a tie and still look professional: the origins of this trend, when it’s appropriate, and how to create your own smart casual style.
02/11/2026 Rachel Scott opened NYFW with her FW26 debut for Proenza Schouler. We analyze the mandate, the collection’s aesthetic, and the significance of this shift for fashion.
“Black Swan” is no random choice. The aesthetic directly references Odile from Darren Aronofsky’s 2010 film: dark, balletic, gothic elegance that balances between art and destruction. Gaga returns to the form we know from her most iconic moments, strategically just before the release of the album “Mayhem” (07.03.2026). It’s a signal: the era is beginning, and the red carpet becomes…
Discover Chitose Abe’s journey from Comme des Garçons to Sacai’s global success, her philosophy of “hybridization,” and her impact on contemporary fashion.
Discover the journey of Donatella Versace: from Gianni’s younger sister to the visionary who saved and transformed one of the world’s most iconic fashion houses.
Christopher Kane: from Newarthill, Scotland to the runways of London. Meet the designer who fuses tech fabrics, dark romance, and pop culture.
Who is Lucky Blue Smith, and how did a boy from a Mormon family become a fashion, Instagram, and music icon? Discover the facts, his influence, and the future of his career.
Acquisition of Supreme for USD 1.5 billion by EssilorLuxottica. Key dates, figures, strategic motives, and risks in a concise, factual guide.
Discover data, case studies, and strategies that show how luxury brands are treating gaming as a key channel for brand building and sales.
How Millennials and Gen Z Became the Main Driving Force of the Premium Apparel Market – Data, Trends, and Tips for Brands Through 2030.
Find out why brands are moving away from fast fashion towards premiumization, how this is changing the Polish fashion market, and what this shift means for your wardrobe.
How Louis Vuitton generates up to one-third of LVMH’s revenue, maintains margins of 40-50%, and finances acquisitions of brands like Dior and Tiffany.
Discover how Moncler is redefining luxury winterwear by blending mountain technology, sporty functionality, and premium fashion into one cohesive style.